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Market Impact: 0.15
Apple Raises Apple TV Subscription Prices To $14.99 Per Month
Source: Nasdaq
Consumer Demand & RetailCompany FundamentalsRegulation & Legislation
Apple raised the price of its Apple TV streaming service to $14.99/month ($119 annually) from $12.99/month ($99/year), a $2.00 monthly and $20.00 annual increase. The change is modestly negative for consumers but doesn’t provide clear incremental impact to earnings beyond pricing, so near-term market reaction is likely limited.
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