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Audemars Piguet says its Royal Pop collaboration with Swatch is breaking sales records, despite luxury watch slump and tariffs

Source: CNBC

Product LaunchesConsumer Demand & RetailCompany Fundamentals

Audemars Piguet said sales and customer engagement have reached record levels following its Royal Pop collaboration with Swatch. The partnership, characterized as a risky and highly visible initiative, appears to have strengthened demand and brand engagement for the Swiss luxury watchmaker.

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