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Market Impact: 0.05
Papa Murphy's Brings Back Jack-O Pizza and 'Scream of a Deal' for a Frightfully Good Halloween
Source: PR Newswire
Consumer Demand & RetailProduct Launches
Papa Murphy's is returning its Jack-O-Lantern-shaped pizza on Oct. 1 at a $10 price point, alongside a $15 bundle including Chocolate Chip Cookie Dough. The seasonal promotion is intended to drive Halloween-period customer traffic and value-oriented consumer demand, but is unlikely to have material market impact.
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