Schwab isn't trying to win crypto customers. It's trying not to lose them.

Charles Schwab with $12T+ in client assets will let its 39 million brokerage customers buy Solana, Avalanche, and Chainlink outright. The article frames this as product expansion rather than a push to “convert” new crypto users. Overall impact is likely incremental for the broader market, but it meaningfully deepens mainstream retail access to major crypto assets.