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Market Impact: 0.12
OptimizeRx Expands Natural Language Audience Builder to Unify HCP and DTC Audience Intelligence
Source: GlobeNewswire
Product LaunchesTechnology & InnovationHealthcare & Biotech
The company introduced functionality enabling DSPs and agency planners to create deterministic healthcare-professional and consumer audiences through a single workflow. The update is positioned to improve audience-building speed and efficiency, but the article provides no financial metrics, customer adoption data, or expected revenue impact.
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