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The customer isn't always right. At least according to Lufthansa's viral complaint clapback.
Source: businessinsider.com
Travel & LeisureMedia & EntertainmentManagement & Governance
Lufthansa drew reputational backlash after a sarcastic customer response received more than 15 million views before the airline apologized. The incident highlights the risk that social-media engagement tactics can damage brand perception when customer mockery is viewed negatively. No financial impact or operational disruption was reported.
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