Meta’s Newspaper Ad Blitz Ups Pressure on Social Media Rivals

Meta is escalating its pressure campaign against TikTok and YouTube by running full-page US newspaper ads urging rivals to match its actions to strengthen social media protections for teens. The move raises competitive and regulatory spotlight around platform safety, but no financial figures or direct guidance changes were cited. Likely modest near-term impact given the dispute is primarily public-policy and competitive rather than earnings-related.