Citiguard CEO Sami Nomair Writes in Forbes Business Council That Security Should Be Run as a Growth Strategy, Not a Cost Center

Citiguard founder and CEO Sami Nomair argues that businesses should assess their specific exposures before assigning security staff and reassess plans as they grow. He says the right solution may combine personnel, access control, surveillance and procedures; more security spending is not necessarily better if resources do not address the actual risks. The article reports Citiguard was founded in 2013 and ranked No. 3,229 on the 2026 Inc. 5000 list.

Analysis

Investment view: this is category advocacy, not evidence of incremental orders or pricing power. The useful implication is a shift in how buyers may procure security: from headcount-based contracts toward documented risk assessments and blended guard, access-control, and surveillance programs. That can support integration and monitoring budgets, but could also constrain guard-hour growth if technology replaces posts. The outcome depends on whether vendors capture higher-value assessment and integration work or merely absorb extra service obligations.

Citiguard is private, and the release provides no contract, revenue, retention, margin, or customer data to underwrite a company-specific thesis. Its Inc. 5000 placement is not proof of durable economics. Public security and communications vendors such as Motorola Solutions and ADT are possible category proxies, not direct beneficiaries established by this article. Retailers and logistics operators may face higher prevention costs, while effective controls could reduce disruption and loss; neither effect is quantified here.

Near term, expect negligible fundamental impact: a founder-authored contributed article is not an independently verified demand signal. Over 1–3 months, the relevant evidence would be security-services contract wins, renewal pricing, and enterprise spending commentary. Over 6–18 months, the key question is whether hybrid deployments expand total budgets or substitute technology for labor. Contrarian point: the argument that security supports growth may improve buyer engagement but does not mean aggregate spend rises—risk-based reassessment can identify posts to remove as readily as gaps to fill. No trade is justified on this release alone.

Key Decisions for Investors

• No event-driven position: do not treat the contributed article or company ranking as a demand catalyst for security vendors.
• Add Motorola Solutions and ADT to a category watchlist, not a direct-long list; look for verified enterprise contract growth, recurring software/monitoring mix, and evidence that hybrid deployments expand rather than displace service revenue.
• For private security operators, track renewal pricing, guard-hour volumes, labor costs, and customer retention. A thesis of improving economics is falsified if technology-led deployments reduce hours without compensating assessment or integration revenue.
• Revisit the view only after independent evidence—customer wins, reported segment results, or buyer spending commentary—confirms that risk reassessments are increasing total security budgets.