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Market Impact: 0.15

New Cleverbridge Research Reveals Execution Gap as B2B Software Buying Moves Digital

Source: Business Wire

Technology & InnovationConsumer Demand & RetailCompany Fundamentals

Cleverbridge’s research, The Cost of Selling Software, finds that demand for digital B2B buying is outpacing software sellers’ ability to support it. The article signals a competitive execution gap for B2B software go-to-market, but does not cite specific financial results or quantitative company impacts.

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