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NASCAR Is Targeting the Young Fans, CEO Says
Source: Bloomberg
Media & EntertainmentConsumer Demand & RetailManagement & Governance
NASCAR CEO Steve O'Donnell said the business has good momentum, while emphasizing efforts to attract younger viewers and convert new fans into track attendees. He also cited driver competition as a factor supporting the sport's appeal. The interview contains no financial metrics, forecast changes, or material corporate disclosures.
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