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e.l.f. Beauty Sees Skincare as Growth Engine
Source: youtube.com
M&A & RestructuringHealthcare & BiotechConsumer Demand & RetailCompany Fundamentals
e.l.f. Beauty is expanding beyond its color-cosmetics roots by building a skincare portfolio through an in-house launch in 2022 and acquisitions of two brands. Its latest deal was the $1 billion purchase of Hailey Bieber's Rhode in 2025, signaling a strategic push into skincare growth.
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