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Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+
Source: GlobeNewswire
Media & EntertainmentTechnology & Innovation
HP TV+ adopted Magnite’s full-stack advertising technology, including SpringServe ad serving, programmatic activation, and ClearLine Curation. The partnership expands Magnite’s footprint in connected-TV advertising and may support its platform adoption, but the announcement provides no financial terms or quantified revenue impact.
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