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Market Impact: 0.15
The most popular merch at the US Open, from Honey Deuce tees to $600 Polo Ralph Lauren jackets
Source: businessinsider.com
Consumer Demand & RetailMarket Technicals & Flows
At the US Open retail store, at least one sweatshirt is already sold out and is reportedly being resold for more than 3x the original price. This points to strong short-term consumer demand, though there are no company financials or broader market implications cited.
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mildly positive
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