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Market Impact: 0.25
Best Buy Extends Multi-Year Fire TV Partnership With Amazon
Source: Nasdaq
Technology & InnovationMedia & EntertainmentConsumer Demand & RetailCorporate Guidance & Outlook
Best Buy and Amazon expanded their multiyear Fire TV partnership to bring the Fire TV experience to Insignia-branded televisions. The agreement also creates connected-TV advertising opportunities through Best Buy Ads, potentially expanding both companies' retail media and advertising reach.
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