NYC's 'Baklava Guy' started selling Turkish pastries as 'a joke,' now it brings in $20K/month: 'It's my whole life'

Good Baklava's 30-year-old founder gained viral attention by distributing free pastries after New York Knicks games and selling directly to customers in local parks. The article indicates grassroots brand-building and consumer engagement, but provides no financial metrics, funding details, or material market-moving developments.