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WPP AI chief says AI will start shopping for you, changing how brands advertise
Source: CNBC
Artificial IntelligenceTechnology & InnovationMedia & Entertainment
WPP Chief AI Officer Daniel Hulme discusses how AI is changing advertising, including creative campaigns, audience insights and potential AI agents that shop or make recommendations. The conversation also covers AI safety, testing and the future role of human creativity; no financial results or market-moving figures are reported.
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