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How TikTok is Reshaping the Perfume Business
Source: Bloomberg
Consumer Demand & RetailTax & TariffsTrade Policy & Supply ChainTechnology & InnovationCorporate Guidance & Outlook
Interparfums CEO Jean Madar said tariff uncertainty is not deterring the fragrance company's U.S. expansion ambitions. The company sees TikTok and e-commerce reshaping fragrance purchasing behavior and identifies men's scents as a potentially significant beauty-growth opportunity. The commentary signals confidence in demand and digital-led growth despite trade-policy uncertainty, but provides no financial targets or quantified operating impact.
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