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CELSIUS® Charges up the Next Wave of Hybrid Fitness as Global Energy Drink Partner Of ATHX Games™
Source: Business Wire
Product LaunchesConsumer Demand & RetailTravel & Leisure
Celsius became the global energy-drink partner of ATHX Games, expanding its fitness-marketing presence through U.S. competitions in Miami, Houston and Los Angeles this fall. The partnership may support brand visibility among active-lifestyle consumers, but the announcement provides no financial terms, sales targets or guidance impact.
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