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Apple Is Developing New Fitness Tracker Aimed at Rivaling Whoop
Source: Bloomberg
Product LaunchesHealthcare & BiotechTechnology & InnovationCompany Fundamentals
Apple is developing a screenless health and fitness tracker modeled on Whoop’s wrist-worn device, signaling a potential expansion of its wearable-health product portfolio. The effort is part of a broader rethink of Apple’s smartwatch lineup and could create a new device category, though no launch timing, pricing, or financial impact was disclosed.
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