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Coca-Cola CEO weighs in on Gen Zers' Diet Coke ‘fridge cigarette' nickname

Source: nypost.com

Consumer Demand & Retail
Coca-Cola CEO weighs in on Gen Zers' Diet Coke ‘fridge cigarette' nickname

Coca-Cola CEO Henrique Braun said he is comfortable with young Americans’ viral nickname for their midday Diet Coke: “fridge cigarette.” The article provides no sales figures or broader business implications.

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