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Market Impact: 0.1
Pick n Pay Bets on Springboks Rugby to Win Back Shoppers
Source: Bloomberg
Consumer Demand & RetailMedia & Entertainment
Pick n Pay Stores Ltd. is turning to South Africa’s Springboks rugby team in an effort to change the public conversation around the retailer after recent negative attention connected to South African barbecue grills. The article provides no details on the underlying incident, any formal partnership, or financial impact.
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