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Amazon makes it easier to buy what you see on Prime Video
Source: TechCrunch
Consumer Demand & RetailMedia & EntertainmentTechnology & InnovationProduct Launches
Amazon is expanding Prime Video shopping integrations, enabling viewers to discover and purchase products associated with thousands of shows, films and live sports. The rollout includes expanded X-Ray commerce functionality, integration with Amazon’s shopping app, and a new Lens-powered "Shop the Scene" feature, potentially strengthening retail conversion and ad-commerce monetization across its streaming ecosystem.
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