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Rollins Says AI Search Shift Is Driving Volatile Residential Lead Trends
Source: marketbeat.com
Artificial IntelligenceTechnology & InnovationConsumer Demand & RetailCorporate Guidance & Outlook
Rollins executives said the company is adapting its marketing and customer-acquisition strategy after unusually volatile residential lead generation. Management attributed the disruption largely to changes in AI-powered search, creating a near-term uncertainty for customer acquisition and residential-growth trends.
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