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Google defeats US bid to force ad tech sale
Source: reuters.com
Antitrust & CompetitionRegulation & LegislationCompany Fundamentals
A Virginia judge rejected U.S. antitrust enforcers' bid to force a sale of Google's online advertising exchange, preventing a potential breakup of its ad-tech business. The ruling lowers perceived regulatory risk for Alphabet’s ads platform and supports business continuity in core ad monetization. Market reaction is likely to be supportive for Alphabet given reduced likelihood of structural remedies.
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