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'Welcome to Foldables': Samsung braces for Apple's foldable iPhone challenge
Source: reuters.com
Product LaunchesTechnology & InnovationConsumer Demand & RetailAntitrust & Competition
Samsung launched a marketing campaign promoting its foldable-phone hardware advantage and first-mover position in the category. The campaign is aimed at defending its foldable segment against an anticipated major competitive challenge from Apple, underscoring intensifying premium smartphone competition.
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