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BBWI's Product Innovation Supports Pricing as Consumers Seek Value

Source: zacks.com

Consumer Demand & RetailProduct LaunchesCompany Fundamentals
BBWI's Product Innovation Supports Pricing as Consumers Seek Value

Bath & Body Works is upgrading formulas and packaging and introducing new fragrances to support pricing. The strategy comes as value-conscious consumers pressure broader sales; the article gives no quantified sales or pricing impact.

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