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Ford Motor Bets on BlueCruise, AI and Ford Pro to Drive Digital Revenue
Source: marketbeat.com
Automotive & EVTechnology & InnovationCompany Fundamentals
Ford is reshaping its software and digital-services strategy around a connected ecosystem spanning vehicle hardware, software, mobile applications and dealer service. Mike Aragon, Ford's president of integrated services, outlined the strategy, which signals a greater focus on integrated customer and dealer digital capabilities but provides no financial targets or guidance.
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