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How LV Lost Millions by Winning a Trademark Dispute in China
Source: youtube.com
Legal & LitigationConsumer Demand & RetailMedia & EntertainmentCompany Fundamentals
Louis Vuitton is facing consumer backlash in China after a trademark dispute with local tea chain Molly Tea triggered widespread social-media criticism. The incident adds reputational pressure for parent LVMH as it contends with a broader slowdown in Chinese demand, a key luxury market.
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