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Amazon Wants to Run Merchants' Businesses Beyond Amazon
Source: pymnts.com
Technology & InnovationCompany FundamentalsConsumer Demand & Retail
Amazon is positioning to expand beyond its traditional marketplace role and become the operating platform through which merchants run their businesses, including sales occurring outside Amazon. The strategy could deepen Amazon’s merchant ecosystem and diversify its commerce-related revenue opportunities, though the article provides no financial targets or timeline.
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