Tim Cook Warned of a "100-Year Flood" in Memory Chip Pricing on His Last Earnings Call. Should Apple Investors Be Worried About Margins?

The company raised prices in June for its Macs and other devices, and may further increase iPhone prices when new models launch in September. This suggests margin support amid pricing pressure, but also introduces demand-risk if higher retail prices weigh on unit growth. The update is likely to be modestly negative for near-term sentiment, potentially moving the stock if magnitude/consumer reaction becomes clearer.