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Apple will let EU apps use less alarming tracking consent screens

Source: TechCrunch

Regulation & LegislationAntitrust & CompetitionCybersecurity & Data PrivacyTechnology & Innovation

Apple will modify its App Tracking Transparency consent prompts in parts of Europe after competition regulators found the system favored Apple over third-party apps. The change gives developers greater flexibility in requesting user consent for tracking, addressing regulatory concerns but potentially weakening Apple’s control over privacy-prompt design and advertising-data access.

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