American Express' secret social media weapon: an in-house history nerd

The article highlights that Ira Galtman, an Amex archivist for 30 years, has become a social media hit on TikTok, with his videos outperforming most of Amex’s brand content, especially among younger users. While this signals improving engagement with a key demographic, there are no provided financial metrics or guidance changes, so near-term market impact is limited.