Nike is adjusting its China online strategy by steering consumers toward official Nike sales channels to regain shoppers as it continues to lose share to domestic rivals. The move signals ongoing pressure in Nike’s China demand despite an operational attempt to improve brand control and conversion.
Nike is adjusting its China online strategy by steering consumers toward official Nike sales channels to regain shoppers as it continues to lose share to domestic rivals. The move signals ongoing pressure in Nike’s China demand despite an operational attempt to improve brand control and conversion.
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mildly negative
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