Sober October Is Here, and Three-Time 2026 Award Winner Drybridge No. 86 Is Betting the Future of NA Whiskey Belongs at the Bar

A San Diego-based whiskey-inspired non-alcoholic spirits brand is using Sober October to position its products beyond alcohol substitution, targeting sipping rituals, bar culture and nightlife. The announcement signals category-building and brand-marketing ambitions in the non-alcoholic beverage market, but provides no financial metrics, sales figures or material corporate developments.