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Starbucks spends $1B on comfy armchairs, plants to lure lonely customers back to coffee shops
Source: nypost.com
Consumer Demand & RetailCompany FundamentalsManagement & Governance
Starbucks is investing $1 billion to redesign coffee shops with armchairs, plants and hardcover books, aiming to restore stores as social gathering places and draw back customers alienated by digital-first experiences. The initiative reflects a strategic effort to improve in-store traffic and customer engagement, though its financial return remains unproven.
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