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Google spared from ad-business breakup, but judge orders changes to how it operates
Source: TechCrunch
Antitrust & CompetitionRegulation & LegislationCompany Fundamentals
A judge ruled that Google, while avoiding an immediate breakup of its ad business, will need to adjust its business so competitors can benefit. The decision implies additional operational or structural changes to Google’s ads practices, keeping regulatory pressure elevated. Market reaction is likely more contained than a full split, but uncertainty around required remedies remains a near-term overhang.
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