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Market Impact: 0.08

Boo Bash Fall Festival to Make California Debut September 18, Bringing 100,000+ Square-Foot Immersive Pumpkin Patch to Escondido

Source: PR Newswire

Consumer Demand & RetailTravel & Leisure

Boo Bash will transform Mershops North County Mall in Escondido, California into a six-week fall destination featuring a pumpkin patch, family festival programming and five distinct activity zones. The seasonal event is intended to increase mall foot traffic and consumer engagement, but the announcement is a localized promotional development with limited broader market relevance.

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mildly positive

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