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Amazon's fight with Meta: Who owns the customer relationship when an agent does the buying?

Source: geekwire.com

Artificial IntelligenceTechnology & InnovationAntitrust & CompetitionConsumer Demand & Retail

Amazon blocked Meta's Muse AI shopping agent from operating on its site, highlighting emerging conflicts over cross-platform AI-agent access. The move raises unresolved questions around platform rules, payment flows and consumer willingness to use autonomous shopping agents, with potential implications for AI commerce adoption and competitive platform control.

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