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TTD Expands Pharma Reach: Can New Healthcare Integrations Drive Growth
Source: Nasdaq
Healthcare & BiotechTechnology & InnovationProduct Launches
The Trade Desk (TTD) is expanding its healthcare advertising capabilities through integrations with Veeva Crossix and IQVIA. The partnerships provide pharmaceutical advertisers with more granular campaign measurement and media optimization, potentially strengthening TTD's position in the regulated healthcare-advertising market.
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