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Agassi Sports Entertainment Announces Merchandise Licensing Agreement with Rhino Entertainment LLC to Launch Grateful Dead Branded Pickleball and Padel Merchandise
Source: Newswire
Media & EntertainmentConsumer Demand & RetailCompany Fundamentals
An agreement pairs the Grateful Dead brand with Agassi Sports Entertainment's pickleball and padel footprint. The partnership expands ASE's lifestyle merchandise offering; no financial terms or market reaction were reported.
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