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Market Impact: 0.12

Temu Introduces New GI Protection Feature to Support Local Producers

Source: PR Newswire

Patents & Intellectual PropertyConsumer Demand & RetailTechnology & Innovation

Temu added a dedicated geographical-indications category to its Brand Registry Portal across all markets. The feature is intended to help local producers protect authentic GI products online, representing an incremental enhancement to the marketplace's intellectual-property safeguards.

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