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MS Now rolls out membership program featuring live Q&A with reporters

Source: reuters.com

Media & EntertainmentProduct LaunchesConsumer Demand & Retail
MS Now rolls out membership program featuring live Q&A with reporters

Versant Media's MS Now cable network is launching a membership program that includes live Q&A sessions and direct chats with anchors and reporters. The initiative expands its direct-to-consumer offering and is intended to increase audience engagement, though no pricing, subscriber, or financial impact figures were disclosed.

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