Back to News
Market Impact: 0.2
McDonald's Tests Selling Digital Menu Board Ad Space to Other Brands
Source: pymnts.com
Consumer Demand & RetailMedia & EntertainmentTechnology & Innovation
McDonald's is testing third-party advertising on digital menu boards at drive-thrus and inside restaurants. Ads appear after customers order, targeting the waiting period before meal pickup; the initiative could create an incremental advertising-revenue channel, though no financial terms, rollout scale, or expected revenue contribution were disclosed.
AllMind Terminal
AI-powered research, real-time alerts, and portfolio analytics for institutional investors.
Request TrialMarket Sentiment
Overall Sentiment
mildly positive
Sentiment Score
0.15
Ticker Sentiment
MCD0.20
More News
- McDonald's is hosting an investor day as its U.S. business struggles. Here are 4 things to expect
- Wall Street’s Nasdaq hits all-time high as AI frenzy gathers pace
- Data-Center Bet Makes ESDS One of India’s Best New Listings
- Asia stocks ride tech wave higher, oil stays subdued
- Trump Says US Team Met With Iranians at UNGA
- Paramount will need to release way more movies to make this merger work