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McDonald's Tests Selling Digital Menu Board Ad Space to Other Brands
Source: pymnts.com
Consumer Demand & RetailMedia & EntertainmentTechnology & Innovation
McDonald's is testing third-party advertising on digital menu boards at drive-thrus and inside restaurants. Ads appear after customers order, targeting the waiting period before meal pickup; the initiative could create an incremental advertising-revenue channel, though no financial terms, rollout scale, or expected revenue contribution were disclosed.
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