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JPMorgan and Mastercard back Seattle startup Firmly's bet on AI shopping agents
Source: geekwire.com
Artificial IntelligenceTechnology & InnovationPrivate Markets & VentureConsumer Demand & Retail
Firmly raised $15 million to expand software enabling online retailers to sell through AI shopping assistants, marketplaces and other channels without building separate integrations. The funding supports the company's expansion, but the article provides no valuation or market reaction.
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