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Walmart Eyes CTV, AI and Self-Service Tools to Build a Bigger Ad Business
Source: Nasdaq
Consumer Demand & RetailTechnology & InnovationCompany FundamentalsMonetary PolicyInflation
Walmart is expanding its advertising business through self-service tools, broader connected-TV capabilities and additional advertising opportunities beyond traditional retail media. The initiative could diversify revenue and strengthen Walmart's defensive growth profile as CPI data and Federal Reserve policy test the broader market rally.
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