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Soccer superstar Kylian Mbappé on ending 20-year journey with Nike: 'It was time to change'

Source: CNBC

Product LaunchesConsumer Demand & Retail

Kylian Mbappé ended his association with Nike and signed a sponsorship deal with Swiss sportswear brand On. The high-profile athlete endorsement could raise On's global brand visibility in the competitive sportswear market, while representing a modest loss for Nike.

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Market Sentiment

Overall Sentiment

mildly positive

Sentiment Score

0.30

Ticker Sentiment

NKE-0.55

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