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KNOX Hydration Expands U.S. Presence Through Tampa Bay Lightning Partnership

Source: PR Newswire

Company FundamentalsConsumer Demand & RetailMedia & EntertainmentProduct Launches

KNOX Hydration announced a multi-year partnership with the Tampa Bay Lightning and will serve as the teams’ Official Sports Drink. The deal signals continued brand expansion for the rapidly growing hydration company, though no financial terms or performance metrics were disclosed.

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