“Raise Your Cup” Campaign Shines Light on 15 Women Coffee and Cacao Farmers Who Tell Their True Stories That Often Stay in the Dark

Kindred Sparks and Equal Origins launched the 15-day “Raise Your Cup” campaign profiling 15 women farmers in recognition of the 2026 International Year of the Woman Farmer. The announcement is a brand and awareness initiative with no disclosed financial metrics, operating updates, or expected market impact.