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Apple Is Finally Ready to Enter Its Next Big Category: the Smart Home

Source: Bloomberg

Product LaunchesTechnology & InnovationConsumer Demand & RetailManagement & Governance

Apple plans to launch its long-delayed smart-home push on Oct. 13, representing a significant expansion into a new consumer-device category. The rollout is a key early product initiative under new CEO John Ternus and could broaden Apple's hardware ecosystem, although the article provides no pricing, sales, or financial targets.

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