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NestFresh Reaches Major Humanely Hatched™ Milestone, Sparing 1.2 Million Male Chicks

Source: PR Newswire

Technology & InnovationConsumer Demand & RetailCompany Fundamentals

NestFresh said it has successfully hatched 1.2 million chicks using in-ovo sexing technology and expects to reach 1.5 million by year-end. All three NestFresh brands have committed to the Humanely Hatched™ program, signaling broader adoption of the animal-welfare-focused production technology. The announcement is a positive operational and brand-positioning update but is unlikely to have broad market impact.

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